Starting Your Google Ads Free Trial

Every Google Ads project starts with a seven-day free trial. That is the time we use to connect your account, build your first campaign and get it in front of you for review. Nothing is charged until the trial ends, and you can cancel from Settings -> Billing at any time.

1. Add the project

Click Add Project on your projects overview (or use this link). Enter the project name and your website, pick Managed Ads and choose Google Ads as the platform, then select a plan and add a card.

The plan sets how much monthly ad budget we manage for you; the ad spend itself is paid to Google from your own account. Google Ads Service (Managed) compares the plans.

2. Set up the project

The project opens on its setup page with three steps.

Connect Google Ads. Sign in with Google and pick the account the campaign should run in. That is all the access we need. There is no account ID to send us, no manager link to accept, and we never see your Google password.

Connect Google Analytics (optional). If your site already measures leads or sales in Google Analytics, connecting it lets the campaign optimize toward those results from day one. You can skip this and add it later.

Tell us about the campaign. A short brief: your monthly ad budget, where the ads should show, what to promote and what not to, a few lines on what you do and for whom, and what counts as a result (a call, a form, a booking, a purchase, a sign-up). The optional fields let you name a preferred landing page, describe your ideal customer and add anything else we should know.

When the required fields are in, press Send the brief to our team. That is the hand-off: we start building the moment it arrives.

3. Hear from us in your project chat

Harry opens your project chat with a welcome the moment the project is created. As you go through the setup you will hear from us there too: when your account is connected, when your brief arrives, and when your first campaign is ready. Anything you do not open reaches your email as well, so nothing is missed. Reply on that thread at any point; the AI agent answers first and our team steps in whenever it is needed.

4. Review your first campaign

Within one to two working days of your brief, your first campaign is built and sitting paused in your Google Ads account: keyword research, ad groups, ad copy and extensions, negative keywords and settings, all in place. We message you when it is ready.

Open the Performance tab of your project: the review card at the top shows the campaign in plain terms, with the ads as a searcher would see them. If it all looks good, press Approve and go live. If you would like changes first, press Ask for changes and tell the AI agent; it changes the paused campaign straight away and you approve when it reads right. Nothing spends until you approve. See Reviewing and Editing Your Campaigns.

After the trial

After seven days you are billed for your first month. Everything is month to month: no yearly payment, no contract. From there the service overview explains what happens every week and month, and Reviewing and Editing Your Campaigns shows how to ask for changes.

Have any questions along the way? Ask in your project chat.