Creating a landing page is easy today. If you prefer to DIY your landing pages, you have your pick of drag-and-drop landing page builders—otherwise, you can hire a web designer to create your pages for you. Unsure whether you need landing pages for your business? Keep reading to know why you most likely do!
A landing page is usually a standalone page that serves a single purpose. It is distinct from your home and service pages, and it isn’t part of your blog either. A landing page usually contains a special offer like a free trial, an e-book, or webinar registration.
When people download or sign up for these offers, they’ll have to provide contact information like their email address in exchange. Landing pages can also introduce people to new products and services.
Good landing pages convince potential customers that it’s worth giving you their contact information. Also, you can have more than one landing page—it’s even better if you have multiple pages targeted toward various customer populations.
When you have an established brand online and a website that represents it, you have to ensure visibility to your target market. Lead conversion tools can help with that. Landing pages can help drive your traffic and improve your SEO. It can also be part of your PPC ad strategy—you can link Facebook or Google ads to a landing page and see even more results than if you rely solely on the ads.
A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy. Landing pages can lead customers to a service or product for which you want to drive conversions.
If you let people browse your website and do not direct them through a sales funnel, you’re going to have fewer purchases or subscriptions. Even if people think that your product or service is helpful, most will need the extra push that a landing page provides.
Many businesses think that landing pages are challenging to build and that it isn’t easy to create an effective page. That’s far from the truth—keep reading to know the traits of good landing pages.
Landing pages are tied to specific programs, services, or products. As such, you cannot make your home page also your landing page. You need to send customers to a different one tailored especially to whatever you’re promoting. This provides you with a better chance of engaging your readers and capturing their attention. The most effective landing pages share these traits:
When you have an offer or a promotion, it’s not enough that you run ads about it. Instead, create a landing page for your offer. People are more likely to sign up for your webinar, download your e-book, or purchase your product if you move them from email or ad to landing page. Having landing pages in your marketing mix is an effective way of generating leads and conversions.
Another effective way of generating leads is by optimizing your website rankings. When generating organic traffic, you can’t go wrong with Ranked; we are an SEO platform and service trusted by more than 2,000 enterprises and agencies in over 40 countries. Book a call with the team to learn more or start your free trial today!